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Onboard LLC Announces the Launch of Their New Brand Identity and Website

New York, New York, July 22nd - Onboard LLC, the premier data services company for the real estate industry providing end-to-end solutions for professionals and institutions, unveiled its overhauled brand identity, along with a new name: Onboard Informatics.

After completing an extensive brand review with their clients, Onboard found it was time for their image to reflect their brain power. "We have grown tremendously as a company over the past few years, both in terms of revenues and capabilities," said Marc Siden, CEO. "Fact is, we began as three guys in the basement and are now working with some of the top companies in real estate on data, geography, and technology. Along the way, we have matured so much as an organization that we felt it was the appropriate time to adopt a more mature presentation of the company." The new brand acknowledges the maturity of Onboard Informatics and its simply elegant approach to complex questions of data gathering, processing, and distribution.

The new name, Onboard Informatics, maintains the strong brand equity of the Onboard name, while bringing additional clarity to the business of Onboard: providing enterprise-class data, information, technology, and advice. Informatics, a discipline pertaining to the science and communication of information, symbolizes the essence of Onboard’s data solutions.

The new website, located at www.onboardinformatics.com, has been entirely redesigned from the ground up to reflect the new brand. Featuring a much simplified user experience, and a clean minimalist design to complement the information architecture, the new website puts into practice Onboard's principles of maximizing communication.