OUR WAY

We Create Simplicity Out of Complex Data Regimes

"Data is Dirty" - At Onboard we work with thousands of data sources from national sources like the Census, FBI and Bureau of Labor Statistics to local Assessor, Clerk, and Chambers of Commerce. Add in scores of commercial partners and we're managing, cleaning and processing hundreds of feeds each week. Each and every one of these sources has weaknesses that we address through hundreds of proprietary scripts and algorithms which improve the data without sacrificing its accuracy. From address standardization to code translations to combining multiple sources to create best of breed information on a single property, school or community, we're constantly adding new content and processes that add value to our content and services.

We Ensure Highest Data Quality

Two areas where we offer exceptional value over public sources are:

• Currency - Onboard estimates current values for all content and provides five year projections for many data elements. Government sources such as the Census, FBI and National Center for Education Statistics typically lag current day by several years. Imagine displaying the pre-Katrina population for New Orleans on your website while claiming local expertise in the marketplace!
  
  
• Completeness - New Zip Codes are created and old ones redistricted all the time. New counties appear occasionally. MSA definitions change. But the census bureau area definitions haven't changed since 2000. How can you keep up with the true lay of the land? Onboard goes beneath census tracks and block groups using our collection and research network and a set of processes developed over the last fifteen years by some of the most experience minds in the game. We're constantly monitoring and modifying our area definitions to accommodate changes in the real world and get you accurate information early and often. And when new areas are created or boundaries change, we recalibrate our history so that we can provide the same comprehensive trending and analysis we provide elsewhere.

We Bring Neighborhoods to Life

Geography - Employment statistics are published for counties, voting data at the congressional district level, weather for each reporting station, and FBI crime statistics for their own reporting jurisdictions. But your end user wants a community report for their neighborhood. How do you provide detailed and accurate content that represents the area of your client's interest? Easy - let Onboard do the heavy lifting! We use state of the art GIS and spatial analysis to publish our content at EVERY geographic level you can imagine. From traditional constructs like zip codes, cities and counties to our custom neighborhood boundaries, market areas, client specific trade areas, Onboard can produce what you need to build the best interface for your business needs.

We Listen to Our Clients

No content is perfect. Onboard recognizes and embraces this. While our data has stood the test of time and usage, we know that there is always room to improve. Unlike other content providers, we have processes in place to encourage feedback from our clients and end users and we address each and every one. And when you find an issue, we address it right away making whatever changes are needed or telling you why we can't. Our clients are our partners and we work with them every day to ensure that they receive the maximum value from our content.

We Work with Our Clients

Onboard is not a mere vendor that sells you a product and then disappears - we are a true client partner. Our Account Services team is composed of professionals from varying backgrounds that work together to establish best practices and tactics with regard to our products and services.

We know what works and we know what doesn't work from a user experience and information architecture standpoint. We advise our clients on strategies that can maximize RIO using Onboard products and services; from SEO to lead generation to stickiness and user loyalty.

Our Relationship Managers interact with many different types of people on the client side to thoroughly understand what the challenges and objectives are and offer up a customized solution for each and every client to help them achieve these goals. We begin our implementation consultation at the discovery phase of the project and work with your team and partners straight on through to post launch. We speak business, technology, design and editorial to get our clients the results they need.